Keeping it Simple

Haagen-Dazs FIVEIn May 2009 Haagen Dazs FIVE all natural ice cream with only five ingredients was introduced. My favorites so far are the Ginger and Mint flavors and they deliver a taste experience that fits expectations. There’s nothing more assuring than choosing food that’s the real deal with a familiar and pronouncable ingredients list. In a world where complexities abound and revelations are emerging about food re-engineering maybe more companies can make a difference consumers value by taking the guesswork out of making choices at the shelf.

One Reply to “Keeping it Simple”

  1. Consumers have become increasingly wary of manufacturers claims, even “Natural” and “Organic” seem suspect. This kind of transparency – 5 simple ingredients should go a long way to improve consumers’ impressions.

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