Value strikes Back

moviesHaving A-Listers in your movie doesn’t guarantee success. All you have to do is look at the less than stellar 2009 summer box office results. With movie prices going up each time we go to the theater (I vaguely remember $7 movie tickets) and the economy being where it is, we have become more value conscious consumers. We are ‘choosier’ about how we spend money and we want more for our movie dollars. The fact that movies sink or swim based on real time movie reviews available through social media (see When Good Tweets Go Wrong) isn’t helping matters either. Studios better bring the value back to the theatrical movie experience — you know engaging storytelling, scripts that work, originality rather than derivatives. Is that too much to expect?

Well, the weekend’s here again and this time Brad Pitt’s up to bat in Inglourious Basterds. Anybody want to predict how this A-Lister will do?

2 Replies to “Value strikes Back”

  1. “Julie & Julia”, with a winning performance by Meryl Street is getting good reviews and packed houses. While she’s an A-lister, a good script and fine performances seem to make the audiences come out in these penny-pinching times.

  2. I think there should be a different category for Meryl Streep — maybe AAA Lister? Whatever she’s in, she shines. Somehow she is able to take what’s in front of her and make it a masterpiece!

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