We’ve had fun bringing our twist to those trends that got our juices flowing in 2009. And now we cast our attention to 2010. There are so many happenings that are showing up and we think they will be changing the way we all look at the world.
In addition to updating past posts when it makes sense, here are a few themes we are following:
- The New Value, it’s not just about price. It’s experiential, it involves conscious decision-making – so marketers might have new chances to make a first impression. For established brands, could this development be a boon?
- Transparency. The 2008 election highlighted how critical it was to voters to be authentic. Now we see marketers like Domino’s Pizza jumping on board, taking “truth in advertising” to a whole new level. What else is next?
- Has outreach to Ethnic & Urban consumers become yesterday’s news? The economics of advertising and promotion is giving companies pause and there have to be casualties. How will this dollars and cents issue affect marketing decision-making?
- The End of Civility. If 2009 told us anything, political correctness seems to have taken a back seat. You remember Kanye West’s public dissing of Taylor Swift at the MTV Awards and Representative Joe Wilson calling President Obama a liar during the live broadcast of his health care speech to Congress and the American people. How far is this going?
- Career Path, meet Career Streams. Distrust of corporations has been growing for some time. Mergers and acquisitions, unemployment, job attrition, to name a few factors, are forcing us to think of new sources of earning potential. Could single payer income sources be a thing of the past?
- A New Twist on the “Water Cooler.” With more people moving to flexible work schedules and with work teams comprising people from different locations and time zones, the pop culture discussion around the “water cooler” has practically disappeared. What will drive the mass culture word-of-mouth when mass culture seems to have fragmented completely?
We look forward to bringing our take on these ideas and more so keep an eye out for some new views from New-Take in 2010!